As the government prepares to crack down on ‘phoney bargains’ we ask experts about what exactly constitutes a genuine price reduction
When is a sale not a sale? Online and on the high street, some shops just always seem to be selling at a discount.
Whether it’s the closing down sale that goes on for years, or the crossed-out original price that you can’t remember ever paying, some retailers try all kinds of ways to convince us we are getting a bargain.
This is a summary. Read the complete story at the original publisher:
Read the full article on Guardian Money →Source: https://www.theguardian.com/money/2026/sep/05/discount-deal-price-reduction-rules-uk-retailers
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