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A company that made its money promising to protect elderly people from nuisance calls has been fined £190,000 for “hounding” them with hundreds of thousands of nuisance calls of its own.
The Information Commissioner’s Office (ICO) said Elderly Aids Ltd, a company selling call-blocking devices, made 758,053 cold calls between May 2024 and February 2025 to try and sell its products.
Not only did this company target vulnerable people who had explicitly asked not to be called – they harassed them to sell call-blocking devices.
EAL showed a complete disregard for the law and the people they were hounding. This penalty should serve as a clear warning to any business that thinks the law does not apply to them - we will hold them to account for both exploiting people in this way and trying to avoid accountability.
