Sky could share content with ITV in next rights cycle
Tests in England have been behind paywall since 2006
The England and Wales Cricket Board is planning to offer more rights packages to free-to-air broadcasters in the next set of TV contracts that begin in 2029. The aim is to broaden the sport’s appeal.
While the ECB will not follow Cricket Australia by offering a bespoke free-to-air package for domestic Test matches, long-term partner Sky Sports could share some of its portfolio during the next rights cycle with ITV, whose £1.6bn takeover by Sky’s US parent company, Comcast, is expected to be completed next year.
