The elderflower drink is enjoying explosive growth, with Campari, Sarti Rosa and limoncello varieties also taking off
It’s the summer of spritz as British sales figures show the Hugo elderflower cocktail snapping at the heels of the market-leader Aperol to be this year’s favourite drink.
The number of Hugos ordered in bars nearly tripled in the three months to the end of June while demand for the vibrant red Campari spritz surged 52%.
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Read the full article on Guardian Money →Source: https://www.theguardian.com/business/2026/aug/08/hugo-cocktail-aperol-uk-summer-of-spritz
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