Apple announced the iPhone 18 Pro and iPhone 18 Pro Max at its event on Wednesday. The 18 Pro and Pro Max come in deep black, silver, "glacier," and burgundy, with color-matched back glass. They also have a new A20 Pro chip and purportedly the longest battery in an iPhone. The iPhone 18 Pro starts at $1,199 for 256GB, a $100 increase over the iPhone 17 Pro, while the 18 Pro Max starts at $1,299, also for 256GB. Both models will be offered in 256GB, 512GB, 1TB, and 2TB configurations. Preorders begin on September 12th ahead of availability on September 18th.

During Wednesday's presentation, Apple highlighted how the new phones are well-equip …

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