Sponsorship agreement is largest in women’s game
Exceeds some men’s Premier League clubs’ shirt deals
The Women’s Super League club London City Lionesses’ new front-of-shirt sponsorship deal with Nike is the largest in the women’s game, according to their American owner, Michele Kang.
The length and value of the deal has not been disclosed but sources close to the WSL club are hailing it as a gamechanging moment and Kang claims that it even exceeds some men’s Premier League clubs’ shirt deals.
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Club owner says deal is largest in women’s game