Clothing chain says trading in Europe ‘challenging’ but customers are responding well to its price-cutting campaign

Primark will offer home delivery in Britain for the first time, as the fast-fashion retailer prepares to spin off from its owner Associated British Foods (ABF).

The clothing chain, which already offers a click and collect service in the UK, has long avoided home delivery, arguing that its low prices made it too difficult to absorb the cost of packing and shipping orders.